Milwaukee is soon to get a friendly new neighbor located on the trendy & fashionable Eastside. Urban Outfitters will be opening their 2nd Wisconsin store in UW-Milwaukee's Kenilworth building with work already underway for the 12,000 square foot store.

Shopaholics that wanted to shop at Urban Outfitters had to drive to Madison's State Street to get their hands on some U.O. loot but that will all change soon. Urban Outfitters is a trendy clothing and houseware chain that resonates with young adults 18-30.

Urban Outfitters is expected to open this fall at the corner of E. Kenilworth and N. Prospect Avenue. The neighborhood also saw the opening of Whole Foods last year and is expected to continue to attract exciting businesses to Milwaukee.

And down in the Third Ward, Anthropologie signed a lease in early July for a 10,500 square feet at 301 N. Broadway, the former A. Gagliano & Co. produce warehouse. Anthropologie is part of the same company as Urban Outfitters which specializes in professional, sophisticated clothing for the well-educated woman ages 30 to 45, from high-income households.

It won't do anything for me but I'm glad it's coming to the 414! Finally some decent shopping options for the fashion-minded Milwaukean.